Curling

To briefly capture consumer perceptions about both brands, we asked our respondent to compare them in several aspects. In the United States, micro-influencers like skiers Torin Yater-Wallace (84,600 followers) and John Collinson (60,000 followers) can advertise the Red Bull brand and products to its niche audience of skiers. Skateboarding Honda or Yamaha are two of […]

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